05.04.23 Pt 2 - Gareth Cliff chats to Troy Ruhanen (President and CEO of TBWA\Worldwide) and Luca Gallarelli (CEO of TBWA\South Africa) about the culture of the company, the future of advertising, managing creatives, and the current state of communication, marketing and technology - looking ahead to 2025.
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How is the coronavirus pandemic affecting the advertising and marketing worlds? That's what Gareth discusses with Sean Donovan. As the President in Asia for TBWA - known for disruptive ideas that locate and involve brands in culture, giving them a larger share of the future - Sean definitely knows more than a thing or two about this.
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The ongoing coronavirus pandemic is impacting every part of our lives... from the places we can go, to the way we spend our time, to the priorities we have and the way we spend our money. So, how will this change how brands communicate with us? To give his take on how the marketing world will change, legendary ad man Reg Lascaris speaks to Gareth. As the Co-Founder of TBWA Hunt Lascaris and best-selling author, Reg has many pearls of wisdom to share.
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How has the advertising industry been impacted by Covid-19 and the lockdown? Will these times that we are in make a dent in the industry that was valued at R30.4 billion in South Africa in 2019? John Hunt - advertising legend and one of the greatest thought-leaders in this space - speaks to Gareth about this.
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