Topless women have been sent onto the streets in a bid to force speeding drivers to slow down.
The bizarre idea has been launched by a road safety campaign in Russia (of course), which claims it is the best way to reduce speeding.
And it seems to be working as traffic approaching the pedestrian crossing has significantly slowed down… and surprisingly there have been no reports of accidents caused by drivers being distracted – yet!
Despite it’s slightly controversial approach it has also won backing from elderly pedestrians, who were terrified to cross the road before.
Warning: Video is a bit NSFW.
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