Nielsen

So what’s happening in podcasting? The short answer is a lot. Podcasting went up by 50% in 2018 (according to Nielsen) and then doubled from 2019 to 2020. For CliffCentral.com, our audience doubled again since the start of the pandemic and lockdowns, and this is probably true for other South African podcasters. When we launched CliffCentral in 2014 and began pioneering podcasting, everyone thought we were mad...