Between Edison and Tesla there are some 1,200 patents for inventions and innovations that birthed the modern world. To fully appreciate their contribution, you would have to remember that at the time of their birth, technology was steam-powered locomotion, and candlelight. Over the course of their years of discovery and success, they engaged in bitter rivalry and the greatest leaps forward for humankind. But there were also failures, and tragedies.
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So what’s happening in podcasting? The short answer is a lot. Podcasting went up by 50% in 2018 (according to Nielsen) and then doubled from 2019 to 2020. For CliffCentral.com, our audience doubled again since the start of the pandemic and lockdowns, and this is probably true for other South African podcasters. When we launched CliffCentral in 2014 and began pioneering podcasting, everyone thought we were mad...
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