Does your brand tell stories? Absolutely! And podcasting is the most modern medium of the ancient form of storytelling. Welcome to the era of on-demand listening where people listen when they want to - and listen to what they want to. In 2021, branded podcasts have become an important tool in any company's marketing arsenal...
Read moreWhat is the value of South Africa's brand right now? Gareth Cliff speaks to Jean-Jacques Cornish, Dr Nthabiseng Moleko and Reg Lascaris. Plus, Rabbi David Rosen tackles whether religion can bring people together.
Read more
Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.
Read more
They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.
Read more
Timothy Maurice interviews MIT Neuroscience Professor, Dr Tara Swart in a 3-part Brain Power series to help you get more out of your brain and apply the latest brain research to your personal brand and leadership journey. In this final episode, they share 5 simple strategies to boost your brain. You will learn how to re-wire your brain, how to boost memory recall, be more creative and ultimately lead at a higher level. Dr Swart is the author of best selling books, 'Neuroscience for Leadership' and 'The Source'.
Read more
Don’t lose your livelihood over a tweet! This week Fred Roed gets to hear about the many risks of social media as he chats to Emma Sadleir, Africa’s leading social media law expert. They keep the conversation real and Fred even exposes what he terms the “underbelly” of social media. Emma underlines the need for education and business policies that employees understand. Because one thing to stress, says Emma, is there is no such thing as “I post in my personal capacity”. Get all the facts you need from this candid talk, filled with trends among teenagers and real-life examples to protect the reputation of your business in a digital world.
Read more
If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.
Read more
What now?
How are you doing in this madness? ‘Vasbyt', as the Afrikaans people say... I write one of these blogs every week and normally they’re not as controversial as the last two, but they might interest you if you’re thinking about what happens next. Just like any other mammal, I don’t have any special powers to predict the future, but I think it’s becoming clear that the lockdown will have far-reaching ramifications. The Coronavirus pandemic has swept across the planet, leading to global chaos and extraordinary changes to all our lives. We’re all spending almost all our time at home and consuming media very differently. There are many confusing messages, and not many sources you can completely trust...
Read more