Does your brand tell stories? Absolutely! And podcasting is the most modern medium of the ancient form of storytelling. Welcome to the era of on-demand listening where people listen when they want to - and listen to what they want to. In 2021, branded podcasts have become an important tool in any company's marketing arsenal...
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Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense’ and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you’re curious about behaviour, the brand and change - stay locked in.
Read moreWhat is the value of South Africa's brand right now? Gareth Cliff speaks to Jean-Jacques Cornish, Dr Nthabiseng Moleko and Reg Lascaris. Plus, Rabbi David Rosen tackles whether religion can bring people together.
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