Timothy Maurice speaks to Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change', and they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness.
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Timothy Maurice shares one major behavioural design lesson that individuals, leaders and governments can learn from how America is going about its social goals wrong. This episode is for people who want to use the behavioural design to implement change in their home, workplace and society. This promises to be a perspective that needs to be heard and does not point the finger at any group, but seeks to offer a tangible solution that addresses deeply rooted psychological challenges that prevent social and professional progress.
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