#MediaPod

What can the youth expect at the 2016 Generation Next Awards and why is it important for these awards to happen? Mokebe Thulo and Sabrina Forbes weigh in.

Sabrina Forbes enlightens us in another edition of Media Pod as her and Arye talk to Managing Director of Decimal Agency Raffaele McCreadie. They debate whether creativity in the advertising industry is dying by asking what creativity is. Is it an evolving notion that purifies the message so it can inspire? Can it be stifled by the recession, making agencies play it safe, resulting in churning out the same old stuff? Also, can too many perspectives in one room constrain creativity, resulting in the idea or message getting lost before getting to the consumer? All these question are answered...

Sabrina Forbes from The RedZone brings in a very interesting guest named Gil Sperling who is the Co-Founder and Chief Technology Officer at Popimedia. The two of them, along with Arye Kellman, discuss what programmatic buying is and how it's going to change the digital buying landscape as well as how technology has aided media. All of this and more...

Sabrina Forbes and Courtney Hoyland from the Redzone join Arye Kellman for their monthly segment. The three of them talk about the lack of female leadership in the agency world and how agencies that are run by women are not taken seriously, as well as what the difference is when a campaign is run and aimed at women versus when it's men.

Sabrina Forbes from the Redzone as well as her two guests Kevin and Leigh-Anne join Arye Kellman to talk all things media. They discuss traditional agencies and the influence of digital in a media and marketing context, amongst other things.