Sabrina Forbes enlightens us in another edition of Media Pod as her and Arye talk to Managing Director of Decimal Agency Raffaele McCreadie. They debate whether creativity in the advertising industry is dying by asking what creativity is. Is it an evolving notion that purifies the message so it can inspire? Can it be stifled by the recession, making agencies play it safe, resulting in churning out the same old stuff? Also, can too many perspectives in one room constrain creativity, resulting in the idea or message getting lost before getting to the consumer? All these question are answered…
