The official “Ice-Cream King” of South Africa Paul Ballen joins Arye Kellman to reveal his story and how he is taking his ice-cream business to the top. Developing a so called “ice-cream culture” in a country that sees ice-cream as a summer time luxury is no easy task, but Paul, together with his partners and connections, are taking the world of ice-cream by storm, disrupting the traditional marketing model and paving the way for the future of this treat in SA.
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