“A Man’s Brand!” It takes five weeks to build a house, but only five minutes to break it down. A man can spend years building his own personal brand, from the clothes he wears, the job he has, his car, social status and interpersonal relationships, but if he is not conscious of what he puts out into the world, he could soon find himself with a tarnished “brand”. The gents discuss what the word “brand” means to them, how they feel they are perceived by society, and what factors they use to create perceptions of other men. So much of human communication is non-verbal, and sometimes we subconsciously send out messages that we don’t even realise we are transmitting, all these factors come into play when building a man’s personal brand, let’s find out more…