It’s day two of the Design Indaba in Cape Town live from the Artscape Theatre and Arye Kellman has more interesting people to chat to. He talks to the likes of Shelly Reeves from Scotch Whiskeys Pernod Ricard South Africa, singer Helen Parker-Jayne Isibor and designer Laduma Noxolo who is the Art Director for his own label Maxhosa by Laduma about what it means to each of them to be a creative.