After witnessing one too many cases of brands failing in the African marketplace, CEO of Insights Publicis in Nigeria Feyi Olubodun has penned ‘The Villager – How Africans Consume Brands’. He chats to Gareth and the team around the book that has been called essential reading for brand owners wishing to conquer African markets. The conversation touches on the African consumer, how global influences and technology impact the continent, and how our essential identity is formed.
