“Can you buy your way to the top?” “Is influence for sale?” …these are the questions Hlubi and Gareth interrogate with co-author of the book, Influence for Sale, Craig Wynn; and CEO of Webfluential, Steven Murray. They push to determine whether or not online, social media influence is in fact a reality and here to stay. They also look carefully at the idea that one can in fact buy online influence and explore the pitfalls and downsides of this strategy – because there most definitely are!
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