Marketing campaigns and strategies can play with your mind without you even knowing it. Today we focus on “The Psychology of the Consumer.” Specialist at the intersection of Anthropology and Digital Strategy – Marcela Ospina, teaches us how to liberate ourselves from becoming an enslaved consumer. Then Rianette Leibwitz gives us the Cyber Health feature, focussing on the pros and cons of being anonymous in the cyberworld.

unBranded – The Psychology of the Consumer