Timothy brings you part 3 of his 3-part series from MIT’s Sloan School of Management, where he speaks to Senior Lecturer, Dr Ben Shields, about Social Media Persuasion and Influence. Dr Shields is the author of Social Media Management: Persuasion in Networked Culture. He shares advice from his book and course about building persuasion in the digital age, and what some of the common mistakes leaders and entrepreneurs make when building their social media strategy.
